Gratitude as a marketing strategy

withelizabethfein - gratitude as a marketing strategy

There are so many online small business owners who are being crushed under an expectation that they have created about what their blog/social media is supposed to be doing for their business. Their confidence and creativity are being crushed because the results aren’t meeting the expectation. We all want more right? More likes, followers, comments, subscribers, money, etc.

If you are at that crushing place with your marketing this one is for you – it’s start with a little gratitude.

So what’s gratitude as a marketing strategy?

Gratitude as a marketing strategy might sound a little woo woo and vague but the following is what I have experienced when you put gratitude at the core of your marketing strategy.   

Gratitude fosters connection - People online want to be recognized as much as you want them to recognize you. I have built a whole marketing strategy for a business around this idea and the results have been wonderful. Not only is the community growing at a speed hard to keep up with, we are selling product. A LOT of product. Why? Gratitude fosters connection via celebration. It feels good when a business you supported supports you back. And when you feel that emotional connection to a business it encourages loyalty, which usually results in future sales. 

What does gratitude look like in marketing content?

It looks like celebrating your clients every day. It can be an IG post, a blog roundup, etc. When you celebrate your clients in your marketing material - that gratitude and celebration will come right back at you. Clients will start publically thanking you and talking about your product/service more. Why do people start posting more? Because they feel more connected to your business and they want you to post about them! This is a cycle that I have seen over and over again. It works.

It creates social proof – When you thank a client online it gives the rest of your followers social proof that your product/service is awesome because other people have invested in it. It’s subtler than a testimonial/review but it works similarly. It’s also a more comfortable way of delivering social proof for many business owners.

It helps you keep your eyes on your own paper – if you have gratitude for your current clients/social media community it will help you focus on your own business instead of wanting more and more (which causes you to look outward).

You will gain time/brain space - Keeping your eyes on your own paper frees up an incredible amount of brain space and time in your day. Right? I dare you to keep track of the time you are spending comparing yourself to everyone else online in the name of research. If you don’t have time to post on Instagram but you have time to read your competitor’s whole blog there is something that needs to change.

It relieves some awkwardness – have you ever been at a party where you had to talk to someone you didn’t know? I am a pretty awkward person and have had my fair share of awkward conversations… Something that I have learned is that if you compliment someone it softens the awkwardness greatly. The same is true for social media. If you carve out a part of your marketing material to express gratitude for clients and your business it softens the awkwardness and you start building connections with your current clients/followers.

Gratitude as a marketing strategy is hard to find in the small business space is hard to find. I am always surprised by this fact because it’s one of the easiest and most effective ways to build a loyal/engaged online community. Consumers are craving it.


Your marketing superpower!

Social media was created for you not for marketers. 

If you are here you are smart, creative, and wanted to learn something new. I trust that you are here because you have something rad to offer the world. 

Small Business Social Media Tips | Less Stupid Marketing with Elizabeth Fein

It seems too easy but guess what? THAT is your marketing super power! I know a lot of social media tips/tricks and I struggle with sharing them. Not because I don’t want you to know everything, but because I know that your marketing super power is not knowing all of them. I know that if you aren’t encouraged to hide in a box because there are big scary “your doing it wrong” monsters outside - you will have the freedom to do something truly remarkable. 

The best marketers will watch how creatives (that’s you) use social media, not the guy who wrote a book 3 years ago. Know this: They don’t hold the silver bullet, you do. 

If I told you marketing on social media is just about putting the work you already made out into the world, would that feel okay? What if I told you that social media marketing can be as easy as saying, “Hey friends, I have this cool thing and guess what? I am feeling grateful for your support, so you can have this awesome thing for $5 less today“ Would that be so bad? 

IF you are currently hiding in a box from the “your doing it wrong” monsters I want you to spend the rest of this month coming out of the box and leaving those monsters in the dust. Feel free to give them a high five when you pass them because why should you be afraid of doing something “wrong” when you are actually the one shaping how social media is used? 

The only thing that is stopping you from becoming an expert in marketing your business is the fact that you’re not doing it. The platforms are there and they were made for you (for real). You know how amazing the work you are doing is and you aren’t telling people. You have content in your head that you aren’t sharing. 

So put your cape on! 

If you are new to a social media platform keep in mind that every social media platform has free tutorials and resources to help you learn how to use it. They want you to learn how to use it. They know the new features before anyone else and they know the ins and outs of the platform because they made it! If you are looking for some easy to read, no BS instructions go straight to the source. 

Explore here | and here | and here | and here

​How to Navigate a Conference as an Introvert

Networking can be difficult if you are an introvert, and when you are at a conference with a gazillion people it can be overwhelming. I always get super nervous before conferences, but I have come up with a few tricks that help me get through it and make real connections that last long after the conference.

Connect with people BEFORE the conference.

Look up the conference hashtag and spend some time before the conference connecting with people on social media. You don’t have to keep it just online either. Invite attendees that live near you out to lunch and get to know each other before the conference. That way when you get to the conference you will know at least a couple of people and won’t feel so lost.

Use Facebook to your advantage. 

Some conferences have a Facebook group that you can join. I know Alt Summit and Yellow Conference create a group for attendees. It's awesome because you get to connect with people, find out where they are from, get introduced to their blogs and see where they are on social media. You can also arrange to share rooms, rides and tips from people who have already attended the conference. 

If the conference you are attending doesn't have a Facebook group create one! You will be so happy you did. 

Be Bold!

Confidence is the result, not a prerequisite. Inspirational quote via Iterate Social

This might seem hard, but you just have to do it! I guarantee there are a lot of people who are just as nervous as you and you can rally them all together.

The last conference I attended, I invited people to my hotel room for a cocktail hour via the Facebook group. The people that showed up were flying solo and they were so grateful to be able to connect in a smaller setting. I was, too! A couple of the ladies I met during the cocktail hour became my friends and we hung out the whole conference. 

Sit at a table with people you don’t know.

Okay, don’t have an anxiety attack now. I know it’s uncomfortable and really, really hard to get out of your comfort zone, but you will be so happy you did. People are nice and you won’t be ignored. 

Wear some heels and red lipstick.

Sooo... this isn’t the most practical advice, but seriously dress in a way that makes you feel both confident and comfortable. For me, when I put on red lipstick I feel like a million bucks so that’s what I do.

This is business, so get down to business.

If you don’t know what to say, go ahead and ask if you can exchange business cards. This breaks the ice and allows you to start a conversation about what you do and what the other person does. Easy peasy, right?

You have so totally got this! Take deep breaths, give yourself pep talks, and go out and get ‘em!