If you want to use Instagram to grow your business, but it's taking too much time out of your day this post is for you!
We all love Instagram. It’s engaging, pretty to look at, and it's an awesome tool to connect with potential clients. But… It takes a lot of time! Creating content, taking pictures, engaging with followers, finding new followers all takes time.
As much as we all love Instagram, sometimes running an Instagram account can feel like it's taking over our life. I mean there are only so many hours in a day and we all have businesses, households, and family + friends to keep up with.
So here are 3 time saving strategies to help you rock it on Instagram, so you can catch up on the new season of the Good Wife. Or... you could get back to work. Whatever works!
Create a go to space for taking pictures.
This can be a table, a counter, a place in your backyard, a piece of metal, wood, or anything else. Make sure your spot has a lot of natural light hitting it. I have two spots. One is a white paper role in my office, and the other is a picnic table outside. Having a ready made spot allows you to simply take the items you want to shoot, plop them down, and get to it.
Take pictures in bulk
When picture taking is good, take pictures! If you are using Instagram for business you probably shouldn’t be using it “instantaneously”. Block out 1-2 hours every week to take pictures. Grab your product or your styling accessories and get to it.
Not only will this save you from having to spend time setting up every day, but it will add a consistency to your photos. The light will be similar and you can edit them in a group to achieve a cohesive look. You can also play with how they look next to each other before posting them to Instagram. Stop spending time every single day thinking about what you're going to post, arranging your laptop + coffee, or whatever else you do and start doing the work in advance. It really streamlines the whole process.
Bonus: No more deleting photos that you hate or regret. Yup, I am talking about that overhead shot of the margaritas and tortilla chips you had for dinner last night.
Oh my goodness, Latergramme has made me a much saner person. You can upload photos, write the caption, and it will send you a reminder when it’s time to post. It helps you get all of your content up and ready to go and frees up that brain space. So start using it asap.
If you don’t want to use Latergramme you can write your captions in a note app on your phone or a Google doc.
You can also utilize Facebook. Before I started using Latergramme I made a locked album on Facebook (no one can see it). I posted my pictures (or client pictures) and wrote out all of my captions. When I wanted to post to Instagram I went to Facebook, downloaded the photo, and copied the caption. Walla! It was ready to go and I didn’t have to think about it. As an added bonus with the Facebook option you can rearrange the photos in the album to achieve the overall look you want.
*I use a DSLR for client work, so this option saves me a lot of time. If you are only using your phone it might not be the best option for you.
Do you have Instagram Obsessive Disorder? I know I do and that’s why I came up with a title for it. Stop sitting there refreshing your notifications so you can see every like as it happens.
When you post a photo take a deep breath and close the app. Let the photo work it’s magic for a bit. Just for clarification: Post your photo, log out, and revisit it later.
Also have set times during the day when you check in on your account and respond to comments. I check mine in the morning and in the evening. Not only will this save you a ton of time, but it’s also a lot more fun. You get to see a larger number next to that little heart instead of a 1 or 2. It's like Christmas + Your Birthday! You can also respond to people in one sitting instead of replying as they come in.
These tips will save you so much time I promise. So hop to it and let me know how much time you save in the comments.
If you want to get that gorgeous streamlined look on Instagram check out this Instagram Style Guide.